For 40 percent Indians, the idea of luxury is associated with more personal time and freedom and not in accumulating material things, a new global survey has revealed.
The survey, found that in India, 40 percent of respondents see luxury as the ability to do things in their own way.
The "Millennial Consumer Global Survey" involved 2,630 consumers aged between 19 and 35 across five regions, including India, the US, Britain, Russia and Indonesia.
The findings showed that Millennials (born after 1980), instead of seeing luxury in terms of material things, associate the idea of luxury with personal time and freedom.
Sixty nine percent of Millennials surveyed believe that devices like tablets help them enjoy everyday life and do the things that they love the most, while providing a sense of freedom.
Sixty five percent said tablets give them more flexibility and enhance their free time.
Additionally, more than 50 percent of the Millennials surveyed see tablets as connecting them to something bigger, and four out of five respondents expect to buy a tablet within 12 months.
In the US, 37 percent of the Millennials surveyed define luxury as having the time to do the things they love.
